Franchise Education Center
“The more you learn, the less you know.”
- Anonymous
New Business Searches Outpace Franchises, Expanding the Pool
Increases in search traffic for key franchise development terms is on the rise, but what happens when you expand the picture to look at searches for business ownership opportunities? The numbers are even better! Take a look!
Franchise Fears Debunked: Real Objections and How Smart Franchisors Respond
Purchasing a franchise is a life-changing decision. With so much riding on this decision, it’s not hard to see why future franchise owners have lots of questions. Often, these questions or concerns come in the form of an objection. Putting yourself in the candidate’s position and crafting responses to help overcome those objections is essential.
Critical Components of Every Fran Dev Website
Whether your brand is a nationwide powerhouse or an emerging concept, your franchise development website must give prospective franchisees the information they need—no exceptions. No matter where your brand is in its growth trajectory, focusing on the critical components of your fran dev website will keep prospects coming back for answers—and moving closer to becoming franchisees.
Franchise Ninja Parent Company Named to 2025 Inc. 5000 List
Visual Visitor, the parent company of Franchise Ninja, has been named to the prestigious 2025 Inc. 5000 list at #3248!
How to Turn the 7 Stages of Franchise Education into Advertising Messages
Understanding the 7 Stages future franchise owners go through as they learn about franchising and ultimately pick a brand to invest in is just the beginning. Now let’s explore how marketing messages can address the concerns of future franchise owners during each stage and view some sample ads.
Understand How Franchise Candidates Conduct Research
According to recent research tracking buyer behavior, those who go on to purchase a franchise show a significant differences in their research habits compared to those who do not. Find out what the stats show and what this means for your team.
Audience Targeting: Look-Alike, Custom, & Licensed Custom Audiences
What's the difference between Look-Alike, Custom, and Licensed Custom Audiences? Find out how Licensed Custom Audiences make it possible to use precise targeting to reach individuals who are not yet in your sales funnel!
Precision Spending for Paid Search & Social Media Advertising
Looking for a new way to attract future franchisees? Custom audience targeting significantly improves conversion rates by enabling campaigns to focus on individuals who are most likely to take action, rather than casting a wide net with generic messaging.
Google vs. AI: Who Will Be the Winner?
AI search solutions are upending the way searchers look for information and what kind of information they expect to find. Find out what this means for the future of search, AI, and Fran Dev teams.
The Art of Education through Advertising
Educational advertising campaigns can be used for social awareness, brand awareness, and engagement. Let’s take a deeper dive into how advertising can be used to educate and persuade, and how the franchising industry can benefit from this tactic.
7 Stages of Franchise Education
Let’s take a look at the journey most individuals take before deciding that franchising is their key to future success. Understanding this journey can help Fran Dev marketing teams create compelling messages that move prospects through the sales funnel.
5 Benefits of Owning a Franchise Business
Owning a franchise is one of the best bets an entrepreneur can make. Franchising comes with many benefits that make buying a franchise a safer investment than opening your own business. Find out why franchising is such a great avenue for professional success.
Why Isn’t Franchising the First Choice for Entrepreneurs?
Every year, more than 5 million people in the US apply for a business license. Yet only 15,000 new franchise locations open annually. Why isn’t the franchising industry capturing more of those looking for business ownership opportunities?
5 Struggles Entrepreneurs Face When Starting A Business
Many people dream of owning their own business, but few live this dream. One of the main reasons people never start a business is the long list of items they need to learn before they can even open their doors. Understand the common struggles keeping people from buying a business.